Published work
Audit Reports
Full 18-framework diagnoses with copy rewrites, financial projections, and prioritized roadmaps. Each report is published with client permission.
Recent Audits
Revenue · Copy · Experience · Universal Audit
Full multi-agent audits covering website friction, copy, customer experience, and revenue opportunity — with plain-English action plans.
Security Audit · Performance Audit · GTM Plan · Financial Model
NewBEAR
Fintech · AI Trading Coach · July 2026
Pre-launch AI trading coach with a 6.3-second load time, an unused viral loop in its own Trading DNA feature, and a pricing ladder priced below what the market already pays for less. Full audit, GTM plan, and pricing strategy.
6.3s load time · unpriced viral loop
Revenue Audit · Copy Audit · Experience Audit
NewScore 22 / 100Associated Training Services
Sun Prairie, WI · July 2026
Heavy equipment, crane, and CDL training school with 50+ years of operation. 22 navigation items, 6 competing CTAs, no pricing visible anywhere. The site buries its best proof — a graduate earning $26/hr — at the very bottom.
22 nav items · 6 competing CTAs · no pricing
Website Audit · CX Audit · Financial Model
NewSavannah Personal Care Services
Savannah, GA · June 2026
CNA-founded home care agency with 4 critical website failures and a $2M+ revenue opportunity. Website audit, customer experience journey, and financial model with path-to-scale.
$2M+ revenue opportunity
Website Audit · CX Audit · Financial Model
NewSo Halal Soul Food
Stone Mountain, GA · June 2026
Halal-certified soul food restaurant with 60+ menu items, active social channels, and a compelling founder story. Site body renders at 1336px on a 390px screen — broken on every phone. Three ranked opportunities with a 30/90-day roadmap.
Mobile broken — 1336px on a 390px screen
CX Audit · Financial Model
NewMilano Family Pizza
Richardson, TX · June 2026
Platform dependence eroding margin, no loyalty mechanism, and an ordering journey that resets every customer. Revenue pathway and experience fixes documented.
15¢ on the dollar via delivery platforms
Full Business Audits
Website · Customer Experience · Financial Model
Three-part audits covering the full business — website friction, buyer journey gaps, and a revenue model with a path-to-scale.
Website Audit · CX Audit · Financial Model
NewOPEN HOUSE Creative Fest
Torrance, CA · June 2026
Creative market passport selling on faith. No activity directory, conflicting vendor counts, flat CTA hierarchy. $6.9K in additional passport revenue available from one afternoon of content work.
$6.9K passport revenue gap
Conversion Audit · CX Audit · Financial Model
UpdatedWealth Management Firm
Confidential · June 2026
Three objections stopping conversion. Zero pages that answered them. CX journey rebuilt, founder vision documented, and AUM growth pathway modeled.
3 objections, 0 answers on site
Digital Presence Audits
Website · SEO · Conversion Architecture
Full-site scoring against 18 frameworks — copy, trust signals, conversion architecture, SEO authority, and AI search readiness.
Dual-Site Revenue Audit
Score 19 / 100Milano Family Pizza
Richardson, TX · June 2026
Two competing websites, split SEO authority, zero conversion architecture. 22-agent analysis with $439K revenue opportunity identified.
$439K revenue opportunity
Four-Site Digital Audit
SAX Wealth Advisors
Multiple locations · June 2026
Fragmented web presence across four domains with inconsistent messaging, trust signal gaps, and conversion architecture failures.
4 domains, split authority
Case Studies
Audit + Site Rebuild
Full documentation of the audit process, site rebuild, and before/after comparison — with the live site as the proof.
22-Agent Audit + Site Rebuild
Savannah Personal Care Services
Savannah, GA · June 2026
Home care agency with strong founder credentials underrepresented online. Full site rebuild documented with before/after and live site.
Full before/after documented
22-Agent Audit + Site Rebuild
NewAssociated Training Services
Sun Prairie, WI · July 2026
Crane, heavy equipment, and CDL training school with 22 nav items, six competing CTAs, and $26/hr wage proof buried in the footer. Full site rebuild documented with before/after and live site.
Full before/after documented