Read This, Then Do It
Do these 6 things. In this order. Bear grows.
Skip step one, and step four won’t work. Do them in order. Check off each one the moment it’s done — and watch what happens next.
Your progress0 of 6 done
1
Fix what's broken
Right now, some words on your homepage are covered up by boxes. That's the first thing to fix — it costs nothing and takes a day.
- Move the floating stat boxes so they don't cover your words
- Change your headline to say what makes Bear different: it watches your trades, but never trades for you
- Replace your 3 reviews with real trader names, so people believe them
Claude prompt
In the homepage hero, fix three things:
1. The floating stat cards ("Risk management +18% improved", "Win rate +15%") overlap the subheadline text on desktop. Fix the layout so they never overlap — anchor them to flank the medallion graphic only, or move them below the subhead.
2. Rewrite the H1 to lead with the fact that Bear reads every trade but never places one — that's the one claim no competing journal or signal service can make. Give me 3 short options.
3. Replace the three testimonials with a component that requires a real first name and a verifiable detail (e.g. "247 trades logged"), instead of unattributed quotes.Why this matters: If people can't read your page, nothing else in this plan matters. Fix this before you spend a dollar on growth.
2
Make your page load faster
Your homepage video takes about 6 seconds to load. Most people leave before that. This is slowing down everything else you do.
- Shrink the video, or show a picture first and let people tap play
- Test your page on a phone, not just a computer
Claude prompt
The homepage's Largest Contentful Paint is 6.3 seconds, measured with Lighthouse — the hero autoplay video is the likely cause. Fix this: 1. Add a poster image so the hero shows something instantly instead of waiting on the video. 2. Compress the video file, or lazy-load it so it starts after the page is interactive instead of blocking first paint. 3. Re-run Lighthouse after the fix and confirm LCP is under 2.5s.
Why this matters: A slow page loses visitors before they ever read your words. This is a quick technical fix, not a redesign.
3
Find your first 20 real traders
Ask 20 to 30 traders to try Bear for free. Let them log real trades. This gives you real stories to show other people later.
- Message traders directly in trading groups — don't post an ad
- Ask each one for a short, honest quote about what Bear told them
Why this matters: People trust real traders more than your own words. You need this proof before you spend money getting more visitors.
4
Let people share their results
Bear already gives each trader a type, like "The Momentum Chaser." Turn that into a picture people can post on X. This is your cheapest way to get new users.
- Build a shareable card with the trader's type and one real stat
- Add a one-tap "Share to X" button
Claude prompt
Build a shareable "Trading DNA" result card. Requirements: 1. Auto-generate it the first time a user hits 10 logged trades. 2. Show their archetype name (e.g. "The Momentum Chaser"), their Trader Score, and one real specific stat from their own history — no generic praise. 3. Dark background matching our site's palette, sized for a clean X/Twitter share preview (1200x675). 4. Add a one-tap "Share to X" button that pre-fills a tweet with the card attached, plus a "Copy image" fallback. 5. No dollar amounts or account info on the card by default — let the user opt in if they want to add a P&L stat. 6. Track "card generated" and "card shared" events in PostHog.
Why this matters: Every share is a free ad, and people trust it more than a real ad — because a trader is vouching for Bear, not you.
5
Fix your prices
Your free trial costs the same as your most expensive plan right now — that's confusing. Your prices are also too low for what Bear actually does.
- Make a real free plan, with no confusing trial
- Raise your main paid plan to about $25–$29 a month
- Save your $99.99 "Founding" price for traders who already tried Bear and love it
Claude prompt
Fix our pricing page and tiers: 1. Remove the free trial that currently converts to the same price as our top paid tier — replace it with a real free plan (unlimited trade logging, capped Coach Bear messages, no expiry). 2. Update the main paid tier's price to $24–29/month. 3. Keep the Founding tier, but cap it at a real number (e.g. 250 spots) and show the remaining count live on the page instead of just claiming spots are limited.
Why this matters: A low price makes people think Bear isn't as good as it really is. Other trading journals with fewer features already charge more.
6
Watch three simple numbers
You don't need fancy numbers yet. Just watch these three things every week.
- Sign-ups: how many visitors join the waitlist
- Real use: how many of them actually log a trade
- Return: how many come back the next week
Claude prompt
Confirm PostHog is tracking three events, and add whichever are missing: 1. "waitlist_signup" — fires when someone joins the waitlist. 2. "trade_logged" — fires the first time a user logs a trade. 3. "coach_bear_first_response" — fires the first time a user gets a response from Coach Bear. Then build a simple internal dashboard (or a PostHog insight) that shows, per week: total signups, signup-to-trade-logged conversion rate, and how many of last week's activated users logged a trade again this week.
Why this matters: These three numbers tell you if Bear is working before you spend money to grow faster. If people log a trade but never come back, that's your next problem to solve — not more sign-ups.